Monthly Archives: March 2011
Time Zone Trick [SiteCatalyst] March 28, 2011 Adobe Analytics

EDITOR’S NOTE: Since joining Analytics Demystified, the most common email/comment I have received goes something like this: “When are you going to get back to blogging about cool, advanced stuff you can ...... Continue »

eMetrics San Francisco 2011 — Recap by the Tweets March 22, 2011 Analytics Strategy

Note: There’s a lot of gushing I could do about how great it was to meet a lot of people in person whom I’d only known via Twitter prior, to see ...... Continue »

eMetrics Day 1 — Let's Look at the Tweets! March 15, 2011 Social Media

Update: I misstated @johnlovett’s follower count in the initial post. This was a fatigue-driven user error on my end — not bad data coming from either tool employed in this ...... Continue »

Excel Dynamic Named Ranges Redux — Multiple Series in One Chart March 14, 2011 Excel Tips

In one of the more consistently popular posts I’ve written, I went into detail about how to set up charts that would update based on a value selected from a ...... Continue »

Omniture Announces SocialAnalytics March 9, 2011 Social Media

Omniture’s SocialAnalytics offering won’t be publicly available until summer of this year, but the early glimpses show big promise for the burgeoning field of SocialAnalytics. What makes this tool different ...... Continue »

Welcome to SiteCatalyst v15 March 9, 2011 Adobe Analytics

Among the many announcements Adobe made at the 2011 Omniture Summit (#omtrsummit), probably the most anticipated was the release of version 15 of the flagship SiteCatalyst product. Those of ...... Continue »

Twitalyzer and TweetReach — A Symbiotic Pairing for Twitter Analysis March 8, 2011 Reporting

In yesterday’s post, I laid out a framework of measurement tools for social media measurement and analysis. This post goes a little deeper into how I see the relationship between ...... Continue »

A Framework for Social Media Measurement Tools March 7, 2011 Analytics Strategy

Fundamental marketing measurement best practices apply to social media as much as they apply to email marketing and web site analytics. It all begins with clear objectives and well-formed key ...... Continue »

Web Analytics Tools Comparison — Columbus WAW Recap Part 2 March 1, 2011 Analytics Strategy

[Update: After getting some feedback from a Coremetrics expert and kicking around the content with a few other people, I rounded out the presentation a bit.] In my last post, I ...... Continue »