Monthly Archives: July 2011
You’re Using the Wrong Social Media Metrics! July 26, 2011 Social Media

This content originally posted on the ClickZ Marketing News & Expert Advice website on July 14, 2011. In my experience, I’ve found that the vast majority of practitioners measuring social media ...... Continue »

Monish Datta: "Justin Kistner KNOWS Facebook Measurement!" July 14, 2011 Analytics Strategy

We had a fantastic Web Analytics Wednesday last night, sponsored by Webtrends with social media measurement guru Justin Kistner providing a wealth of information about Facebook measurement (and Facebook marketing ...... Continue »

SiteCatalyst Implementation Pet Peeves – Follow-up [SiteCatalyst] July 12, 2011 Adobe Analytics

I recently blogged a list of my top Omniture SiteCatalyst implementation “Pet Peeves.” While the response to my post was very positive, one reader agreed with most of what I ...... Continue »

An Explanation of Sitecatalyst Events for the Google Analytics Power User July 12, 2011 Analytics Strategy

This post is one half of a 2-post series of which, most likely, you are looking for only one of the two posts! Here’s the guide: If you are well-versed in Google ...... Continue »

An Explanation of Google Analytics Events for the Sitecatalyst Power User July 12, 2011 Analytics Strategy

This post is one half of a 2-post series of which, most likely, you are looking for only one of the two posts! Here’s the guide: If you are well-versed in Adobe Omniture ...... Continue »

Great jobs and a great gathering in Atlanta next week July 12, 2011 Adobe Analytics

Just a quick note from my vacation getwaway to call reader’s attention to two great jobs at The Home Depot and to let Atlanta-area readers know that I will be ...... Continue »

Quick Tip: Track Your Omniture JS File Version [SiteCatalyst] July 6, 2011 Analytics Strategy

Have you ever had someone run a report in SiteCatalyst and come running to you saying something like this? This report doesn’t make sense…There is obviously a tagging issue and you ...... Continue »