Monthly Archives: September 2011
Merchandising eVars [SiteCatalyst] September 27, 2011 Adobe Analytics

After blogging about Omniture SiteCatalyst for a few years now, one of the topics I have always avoided discussing is Merchandising eVars (not to be confused with the separate Omniture ...... Continue »

Moneyball Will Put Web Analytics on the Map September 21, 2011 Analytics Strategy

So, my prediction is that the movie Moneyball, set to release this Friday September 23rd, will add a level of awareness to Analytics that skyrockets our little cottage industry straight ...... Continue »

Reflections from the Google Analytics Partner Summit September 18, 2011 Analytics Strategy

Having recently become a Google Analytics Certified Partner, we got to participate in our first Partner Summit out in Mountainview, California, last week. It was unfortunate that the conference conflicted ...... Continue »

More seats opening for ACCELERATE 2011! September 15, 2011 Adobe Analytics

As I have mentioned a few times before, the initial response to our ACCELERATE event announcement caught us off guard — we honestly didn’t plan to be full after a ...... Continue »

Big San Francisco Web Analytics Wednesday event! September 14, 2011 Conferences/Community

We just posted a Web Analytics Wednesday event in San Francisco in November that promises to be the event of the year in the Bay Area. Thanks to the generous ...... Continue »

The Social Technology Spectrum September 13, 2011 Analytics Strategy

Social media technologies are massively confusing today. Not because they aren’t powerful or capable of substantially benefitting your organization, but because there are so many to choose from… During my research ...... Continue »

"Demystifying" the Formula for Social Media ROI (there isn't one) September 13, 2011 Analysis

I raved about John Lovett’s new book, Social Media Metrics Secrets in an earlier post, and, while I make my way through Marshall Sponder’s Social Media Analytics book that arrived ...... Continue »

The Myth of the "Data-Driven" Business September 6, 2011 Analytics Strategy

You may have noticed I have been pretty quiet in my blog lately aside from sharing news about our ACCELERATE event in San Francisco in November. It’s partially because honestly ...... Continue »