Monthly Archives: December 2011
Facebook Insights — My Favorite KPIs (as of Dec-2011) December 20, 2011 Social Media

This is the last post in an informal 3-part series covering what Mike Amer, a fellow analyst at Resource Interactive, and I have arrived at when it comes to understanding ...... Continue »

Facebook Insights — “Viral” Measures and EdgeRank December 19, 2011 Social Media

In my last post, I provided an update as to how to interpret the primary measures and dimensions (organic/paid/viral) that are available in the latest iteration of Facebook Insights. While ...... Continue »

Counting ROI in Pennies with Social Media December 16, 2011 Analytics Strategy

“Goddam money. It always ends up making you blue as hell.” ~ Holden Caufield, The Catcher in the Rye That is…if you let it. During our webinar yesterday Activating Your Socially ...... Continue »

Understanding Facebook Insights Terminology Redux December 15, 2011 Social Media

When the latest Facebook Insights was released, I quickly put up a post that both tried to explain the new metrics that became available and proposed some probable KPIs. Well, a ...... Continue »

Real-Time Analytics in SiteCatalyst [SiteCatalyst] December 12, 2011 Adobe Analytics

While I have never been a huge fan of “real-time” web analytics, when Google started giving it away as part of GA, there was quite a buzz in the web ...... Continue »

The Evolution of Web Analytics Wednesday December 10, 2011 Conferences/Community

I’ve been thinking a lot about some of the community events that my partners and I have had the opportunity to create over the years lately. While a lot of ...... Continue »

Google’s New Social Data Hub December 7, 2011 Adobe Analytics

Google’s Eric Schmidt appeared today at LeWeb 2011 and dropped some notable quotes during his interview with conference organizer Loic Le Meur (@loic), including this prescient perspective: “It’s reasonable to ...... Continue »

Date Stamp Variable [SiteCatalyst] December 5, 2011 Adobe Analytics

I was recently working with a client that had a unique situation arise. This client is well-versed in the usage of the Adobe Discover product and frequently takes advantage of ...... Continue »